China Baby Food and Infant Formula Industry Research Report

　　Baby food products are specially designed to meet nutritional needs of babies less than three years of age and infant formula is either a partial or a total substitute for breast milk for infants under one year old.
　　In 2013, the birth rate was 12.08 percent and there were 16.4 million newborns in China. Nowadays, the amount of infants who are babies less than three-year-old is almost 50 million. With the pressure of abnormal age structure, Chinese government is loosening the “One-child Policy” which could promote the demand of the products of babies and infants.
　　Furthermore, with the economic development and the improvement of people’s living standard, parents have an increasing demand of high-quality product for their babies that bring out the higher demand for baby food and infant formula industry.
　　According to the National Bureau of Statistics of the People’s Republic of China, the Ministry of Agriculture of the People’s Republic of China and China Food and Drug Administration, the data of China Baby Food and Infant Formula Industry Research Report is authoritative.

Chapter1 China Baby Food and Infant Formula Industry Introduction
　　1.1 Industry Definition
　　　　1.1.1 Infant formula
　　　　1.1.2 Baby food products
　　1.2 About the Industry
　　　　1.2.1 Main products
　　　　1.2.2 Supply chain
　　　　1.2.3 Features
　　　　1.2.4 Key factors
Chapter2 External Drivers of China Baby Food and Infant Formula Industry
　　2.1 Policy
　　　　2.1.1 Official regulation
　　　　2.1.2 National guidelines
　　　　2.1.3 National standards
　　2.2 Economy
　　　　2.2.1 Worldwide economy behavior
　　　　2.2.2 China economic growth
　　　　2.2.3 Development trends
　　2.3 Society
　　　　2.3.1 Population growth
　　　　2.3.2 Population structure
　　　　2.3.3 Infant mortality rate
　　　　2.3.4 Income per capita
　　　　2.3.5 Health consciousness
Chapter3 China Baby Food and Infant Formula Industry Performance
　　3.1 Global market development overview
　　　　3.1.1 Executive summary
　　　　3.1.2 Market scale
　　　　3.1.3 Main drivers
　　　　3.1.4 Market structure
　　　　3.1.5 Regional analysis
　　　　3.1.6 Industry prediction
　　3.2 China market development overview
　　　　3.2.1 Executive summary
　　　　3.2.2 Influencing factors
　　　　3.2.3 Economy scale
　　　　3.2.4 Strong points
　　　　3.2.5 Weak pointes
　　3.3 Supply and demand analysis
　　　　3.3.1 Product output
　　　　3.3.2 Amount of consumption
　　　　3.3.3 Expense features
　　　　3.3.4 Supply and demand equilibrium
Chapter4 China Baby Food and Infant Formula Market Analysis
　　4.1 International trade
　　　　4.1.1 Export
　　　　4.1.2 Import
　　　　4.1.3 International trade features
　　　　4.1.4 Development trends
　　4.2 Competitive analysis
　　　　4.2.1 Competitive landscape
　　　　4.2.2 Market concentration
　　　　4.2.3 Leading companies
　　　　4.2.4 Competition strategies
　　4.3 Five Competitive Force Model of Porter
　　　　4.3.1 Threat of new entrants
　　　　4.3.2 Threat of substitute products or services
　　　　4.3.3 Bargaining power of customers
　　　　4.3.4 Bargaining power of suppliers
　　　　4.3.5 Intensity of competitive rivalry
Chapter5 China Baby Food and Infant Formula Industry marketing analysis
　　5.1 Sales channels
　　　　5.1.1 Direct sales
　　　　5.1.2 Supermarket
　　　　5.1.3 Drug stores
　　　　5.1.4 E-commerce
　　5.2 Marketing strategies
　　　　5.2.1 Pricing strategy
　　　　5.2.2 Product strategy
　　　　5.2.3 Place strategy
　　　　5.2.4 Promotion strategy
　　　　5.2.5 Brand strategy
Chapter6 China Baby Food and Infant Formula Industry Business Location
　　6.1 Northern region
　　　　6.1.1 Executive summary
　　　　6.1.2 Product output
　　　　6.1.3 Industry feature
　　　　6.1.4 Competitive analysis
　　　　6.1.5 Development trends
　　6.2 Northeast region
　　　　6.2.1 Executive summary
　　　　6.2.2 Product output
　　　　6.2.3 Industry feature
　　　　6.2.4 Competitive analysis
　　　　6.2.5 Development trends
　　6.3 Eastern region
　　　　6.3.1 Executive summary
　　　　6.3.2 Product output
　　　　6.3.3 Industry feature
　　　　6.3.4 Competitive analysis
　　　　6.3.5 Development trends
　　6.4 Central region
　　　　6.4.1 Executive summary
　　　　6.4.2 Product output
　　　　6.4.3 Industry feature
　　　　6.4.4 Competitive analysis
　　　　6.4.5 Development trends
　　6.5 Southern region
　　　　6.5.1 Executive summary
　　　　6.5.2 Product output
　　　　6.5.3 Industry feature
　　　　6.5.4 Competitive analysis
　　　　6.5.5 Development trends
　　6.6 Southwest region
　　　　6.6.1 Executive summary
　　　　6.6.2 Product output
　　　　6.6.3 Industry feature
　　　　6.6.4 Competitive analysis
　　　　6.6.5 Development trends
　　6.7 Northwest region
　　　　6.7.1 Executive summary
　　　　6.7.2 Product output
　　　　6.7.3 Industry feature
　　　　6.7.4 Competitive analysis
　　　　6.7.5 Development trends
Chapter7 Major Companies of China Baby Food and Infant Formula Industry
　　7.1 H. J. Heinz Company
　　　　7.1.1 Introduction
　　　　7.1.2 Development history
　　　　7.1.3 Market Position
　　　　7.1.4 Financial Performance
　　　　7.1.5 Projects in China
　　　　7.1.6 Prospects
　　7.2 Nestlé
　　　　7.2.1 Introduction
　　　　7.2.2 Development history
　　　　7.2.3 Market Position
　　　　7.2.4 Financial Performance
　　　　7.2.5 Projects in China
　　　　7.2.6 Prospects
　　7.3 Mead Johnson & Co. LLC
　　　　7.3.1 Introduction
　　　　7.3.2 Development history
　　　　7.3.3 Market Position
　　　　7.3.4 Financial Performance
　　　　7.3.5 Projects in China
　　　　7.3.6 Prospects
　　7.4 Beingmate Baby and Child Food Co., Ltd.
　　　　7.4.1 Introduction
　　　　7.4.2 Development history
　　　　7.4.3 Market Position
　　　　7.4.4 Financial Performance
　　　　7.4.5 Projects in China
　　　　7.4.6 Prospects
　　7.5 Beijing Sanyuan Foods Co., Ltd.
　　　　7.5.1 Introduction
　　　　7.5.2 Development history
　　　　7.5.3 Market Position
　　　　7.5.4 Financial Performance
　　　　7.5.5 Projects in China
　　　　7.5.6 Prospects
　　7.6 Biostime International Holdings Limited
　　　　7.6.1 Introduction
　　　　7.6.2 Development history
　　　　7.6.3 Market Position
　　　　7.6.4 Financial Performance
　　　　7.6.5 Projects in China
　　　　7.6.6 Prospects
Chapter8 China Baby Food and Infant Formula Industry Investment and Prospect Analysis from CIConsulting
　　8.1 Investment risks
　　　　8.1.1 Political risk
　　　　8.1.2 Raw material prices risk
　　　　8.1.3 Market risk
　　　　8.1.4 Competitive risk
　　　　8.1.5 Business risk
　　8.2 Industry development trends
　　　　8.2.1 Industry trend
　　　　8.2.2 Market trend
　　　　8.2.3 Product trend
　　　　8.2.4 Price trend
　　8.3 CIConsulting prediction for China baby food and infant formula industry, 2015-2019
　　　　8.3.1 Scale
　　　　8.3.2 Output
　　　　8.3.3 Consumption
　　　　8.3.4 Profit