China Health Foods Industry Research Report

　　Health food is food considered as having special functions of adjusting human body physiology, preventing diseases, promoting health and so on. Health food has enjoyed great popularity in recent years.
　　In 2013, the market size of health food in China reached RMB187.4 billion, up 12.0% year on year.
　　China has a growing demand of health foods because of the process of population aging in China and the increasing health consciousness of residents, which stimulate the development of health food industry.
　　According to the National Bureau of Statistics of the People’s Republic of China, National Health and Family Planning Commission of the People’s Republic of China, and China Food and Drug Administration, the data of China Health Foods Industry Research Report is authoritative.

Chapter1 China Health Foods Industry Introduction
　　1.1 Industry definition
　　1.2 About the industry
　　　　1.2.1 Classification
　　　　1.2.2 List of products
　　　　1.2.3 Features
　　1.3 Industry at a glance
　　　　1.3.1 Background
　　　　1.3.2 Development history
　　　　1.3.3 Key factors
Chapter2 External Drivers of China Health Foods Industry
　　2.1 Policy
　　　　2.1.1 Regulatory policies
　　　　2.1.2 National guidelines
　　　　2.1.3 State support
　　2.2 Economy
　　　　2.2.1 Worldwide economy development
　　　　2.2.2 China economic growth
　　　　2.2.3 Development trends
　　2.3 Society
　　　　2.3.1 Population growth
　　　　2.3.2 Population aging
　　　　2.3.3 Income per capita
　　　　2.3.4 Health consciousness
Chapter3 China Health Foods Industry Performance
　　3.1 Global market development overview
　　　　3.1.1 Executive summary
　　　　3.1.2 Market scale
　　　　3.1.3 Influencing factors
　　　　3.1.4 Industry prediction
　　3.2 China market development overview
　　　　3.2.1 Executive summary
　　　　3.2.2 Market structure
　　　　3.2.3 Industry feature
　　3.3 China market current performance
　　　　3.3.1 Economy scale
　　　　3.3.2 Influencing factors
　　　　3.3.3 Strong points
　　　　3.3.4 Weak pointes
　　　　3.3.5 Development strategy
Chapter4 China Health Foods Market Analysis
　　4.1 International trade analysis
　　　　4.1.1 Export
　　　　4.1.2 Import
　　　　4.1.3 Export net
　　　　4.1.4 Import net
　　　　4.1.5 Trade regulations
　　4.2 Consumer behavior analysis
　　　　4.2.1 Consumption features
　　　　4.2.2 Consumer structure
　　　　4.2.3 Products selection
　　　　4.2.4 Drivers of purchasing
　　4.3 Rural market analysis
　　　　4.3.1 Executive summary
　　　　4.3.2 Main challenges
　　　　4.3.3 Marketing strategy
　　　　4.3.4 Development potentials
　　4.4 Competitive analysis
　　　　4.4.1 Competitive landscape
　　　　4.4.2 Market entity
　　　　4.4.3 Market concentration
　　　　4.4.4 Regional structure
　　　　4.4.5 Foreign entity
　　　　4.4.6 Competition policy
Chapter5 China Health Foods Industry Market Segments Analysis
　　5.1 Supplements for lipids reduction
　　　　5.1.1 Executive summary
　　　　5.1.2 Consumption analysis
　　　　5.1.3 Competitive analysis
　　　　5.1.4 Development strategy
　　　　5.1.5 Development trends
　　5.2 Supplements for cosmetology
　　　　5.2.1 Executive summary
　　　　5.2.2 Consumption analysis
　　　　5.2.3 Competitive analysis
　　　　5.2.4 Development strategy
　　　　5.2.5 Development trends
　　5.3 Supplements for weight loss
　　　　5.3.1 Executive summary
　　　　5.3.2 Consumption analysis
　　　　5.3.3 Competitive analysis
　　　　5.3.4 Development strategy
　　　　5.3.5 Development trends
　　5.4 Supplements for eye fatigue
　　　　5.4.1 Executive summary
　　　　5.4.2 Consumption analysis
　　　　5.4.3 Competitive analysis
　　　　5.4.4 Development strategy
　　　　5.4.5 Development trends
　　5.5 Other supplements
　　　　5.5.1 Supplements for increasing bone density
　　　　5.5.2 Supplements for facilitating digestion
　　　　5.5.3 Supplements for improving sleep
Chapter6 China Health Foods Industry Marketing Analysis
　　6.1 Sales channels analysis
　　　　6.1.1 Direct selling
　　　　6.1.2 Conference markets
　　　　6.1.3 Chain stores
　　　　6.1.4 Media channels
　　　　6.1.5 E-commerce
　　　　6.1.6 Academic markets
　　　　6.1.7 Trade fairs
　　6.2 Key challenges
　　　　6.2.1 Legal registration
　　　　6.2.2 Fixed stereotype
　　6.3 Marketing strategy
　　　　6.3.1 Key factors
　　　　6.3.2 Product strategy
　　　　6.3.3 Services strategy
　　　　6.3.4 Pricing strategy
　　　　6.3.5 Promotion strategy
　　　　6.3.6 Marketing innovation
Chapter7 Major Companies of China Health Foods Industry
　　7.1 Amway (China) Co
　　　　7.1.1 Introduction
　　　　7.1.2 Development history
　　　　7.1.3 Market position
　　　　7.1.4 Financial performance
　　　　7.1.5 Projects in China
　　　　7.1.6 Prospects
　　7.2 By-health Co., Ltd.
　　　　7.2.1 Introduction
　　　　7.2.2 Development history
　　　　7.2.3 Market position
　　　　7.2.4 Financial performance
　　　　7.2.5 Projects in China
　　　　7.2.6 Prospects
　　7.3 Shandong Dong-e E-Jiao Group
　　　　7.3.1 Introduction
　　　　7.3.2 Development history
　　　　7.3.3 Market position
　　　　7.3.4 Financial performance
　　　　7.3.5 Projects in China
　　　　7.3.6 Prospects
　　7.4 Hainan Yedao (Group) Co, Ltd.
　　　　7.4.1 Introduction
　　　　7.4.2 Development history
　　　　7.4.3 Market position
　　　　7.4.4 Financial performance
　　　　7.4.5 Projects in China
　　　　7.4.6 Prospects
　　7.5 Harbin Pharmaceutical Group Co, Ltd.
　　　　7.5.1 Introduction
　　　　7.5.2 Development history
　　　　7.5.3 Market position
　　　　7.5.4 Financial performance
　　　　7.5.5 Projects in China
　　　　7.5.6 Prospects
　　7.6 Shanghai Jiaoda ONLLY Co., Ltd.
　　　　7.6.1 Introduction
　　　　7.6.2 Development history
　　　　7.6.3 Market position
　　　　7.6.4 Financial performance
　　　　7.6.5 Projects in China
　　　　7.6.6 Prospects
　　7.7 Joincare Pharmaceutical Group Industry Co., Ltd.
　　　　7.7.1 Introduction
　　　　7.7.2 Development history
　　　　7.7.3 Market position
　　　　7.7.4 Financial performance
　　　　7.7.5 Projects in China
　　　　7.7.6 Prospects
　　7.8 Jiangzhong Pharmaceutical Co., Ltd.
　　　　7.8.1 Introduction
　　　　7.8.2 Development history
　　　　7.8.3 Market position
　　　　7.8.4 Financial performance
　　　　7.8.5 Projects in China
　　　　7.8.6 Prospects
Chapter8 China Health Foods Industry Trends and Prospect Analysis from CIConsulting
　　8.1 Development trends
　　　　8.1.1 Industry trends
　　　　8.1.2 Market trends
　　　　8.1.3 Product trends
　　　　8.1.4 Consumption trends
　　8.2 Industry outlook
　　　　8.2.1 Development potential
　　　　8.2.2 Key segments
　　　　8.2.3 Outlook of e-business
　　　　8.2.4 Industry development planning
　　8.3 CIConsulting prediction for China health foods industry, 2015-2019
　　　　8.3.1 Influencing factors
　　　　8.3.2 Market scale
　　　　8.3.3 Sales
　　　　8.3.4 Profit