China Online Game Industry Research Report

　　At present, China's online game industry has made remarkable achievements. However, under the increasingly prosperous market subsurface of the industry, it is troubled by mode confusion, vicious competition, product merchandise, policy tightening and other issues. Especially in the last two years, with games promotion and raise of the competition threshold, profit margins of the industry gradually reduce. This not only makes a lot of small and medium online games in a dilemma of lack of funds to promote games and difficulty to attract players. It has also become a problem for large operators of online gaming industry.
　　According to the National Bureau of Statistics of the People’s Republic of China and Ministry of Culture of the People’s Republic of China, the data of China Online Game Industry Research Report is authoritative.

Chapter 1 China Online Game Industry Introduction
　　1.1 About the Industrial
　　　　1.1.1 Definition
　　　　1.1.2 Features
　　　　1.1.3 Meaning
　　1.2 Market at a Glance
　　　　1.2.1 Background
　　　　1.2.2 Development History
　　　　1.2.3 Key Factors
Chapter 2 External Drivers of China Online Game Market
　　2.1 Policy
　　　　2.1.1 Official regulation
　　　　2.1.2 National guidance
　　　　2.1.3 National standards
　　2.2 Economy
　　　　2.2.1 Global economy behavior
　　　　2.2.2 China economy growth
　　　　2.2.3 Development Trends
　　2.3 Society
　　　　2.3.1 Population
　　　　2.3.2 Income
　　　　2.3.3 Awareness
　　2.4 Technology
　　　　2.4.1 Regular technology
　　　　2.4.2 Latest technology
Chapter 3 Development of Online Game Industry
　　3.1 Development of Global Online Game
　　　　3.1.1 Executive Summary
　　　　3.1.2 Market Entity
　　　　3.1.3 Market Structure
　　　　3.1.4 Scale Analysis
　　3.2 China Market Development Overview
　　　　3.2.1 Executive Summary
　　　　3.2.2 Market Entity
　　　　3.2.3 Market Structure
　　　　3.2.4 Industry Feature
　　3.3 Current Performance of China Online Game Industry
　　　　3.3.1 Economy Scale
　　　　3.3.2 Influencing factors
　　　　3.3.3 Market special features
　　　　3.3.4 Supply and demand
　　　　3.3.5 Strong points
　　　　3.3.6 Weak points
Chapter 4 Regional Development of China Online Game Market
　　4.1 Beijing
　　　　4.1.1 Market Scale
　　　　4.1.2 Distribution
　　　　4.1.3 Characteristic
　　　　4.1.4 Function
　　4.2 Shanghai
　　　　4.2.1 Market Scale
　　　　4.2.2 Distribution
　　　　4.2.3 Characteristic
　　　　4.2.4 Function
　　4.3 Zhejiang
　　　　4.3.1 Market Scale
　　　　4.3.2 Distribution
　　　　4.3.3 Characteristic
　　　　4.3.4 Function
　　4.4 Fujian
　　　　4.4.1 Market Scale
　　　　4.4.2 Distribution
　　　　4.4.3 Characteristic
　　　　4.4.4 Function
　　4.5 Guangdong
　　　　4.5.1 Market Scale
　　　　4.5.2 Distribution
　　　　4.5.3 Characteristic
　　　　4.5.4 Function
Chapter 5 Major Companies of Online Game Industry
　　5.1 Giant Interactive Group Inc.
　　　　5.1.1 Introduction
　　　　5.1.2 Financial Performance
　　　　5.1.3 Investment environment
　　　　5.1.4 Investment policy
　　　　5.1.5 Projects
　　5.2 Netease
　　　　5.2.1 Introduction
　　　　5.2.2 Financial Performance
　　　　5.2.3 Investment environment
　　　　5.2.4 Investment policy
　　　　5.2.5 Projects
　　5.3 Tencent
　　　　5.3.1 Introduction
　　　　5.3.2 Financial Performance
　　　　5.3.3 Investment environment
　　　　5.3.4 Investment policy
　　　　5.3.5 Projects
　　5.4 The 9 Limited
　　　　5.4.1 Introduction
　　　　5.4.2 Financial Performance
　　　　5.4.3 Investment environment
　　　　5.4.4 Investment policy
　　　　5.4.5 Projects
　　5.5 Beijing Perfect World Network Technology Co., Ltd
　　　　5.5.1 Introduction
　　　　5.5.2 Financial Performance
　　　　5.5.3 Investment environment
　　　　5.5.4 Investment policy
　　　　5.5.5 Projects
　　5.6 Kingsoft
　　　　5.6.1 Introduction
　　　　5.6.2 Financial Performance
　　　　5.6.3 Investment environment
　　　　5.6.4 Investment policy
　　　　5.6.5 Projects
Chapter 6 China Online Game Market Investing Analysis
　　6.1 Overview of Inbound Investment
　　　　6.1.1 Investor
　　　　6.1.2 Investment structuring
　　　　6.1.3 Investment vehicles
　　　　6.1.4 Investment Opportunities
　　6.2 China Online Game Market Investing Situation
　　　　6.2.1 Barriers to entry
　　　　6.2.2 Capital intensity
　　　　6.2.3 Capital entry scale
　　　　6.2.4 Foreign capital entry
　　6.3 China Online Game Market Investment Risks
　　　　6.3.1 Macroeconomic risk
　　　　6.3.2 Credit risk
　　　　6.3.3 Market risk
　　　　6.3.4 political risk
　　6.4 Investment Opportunities
　　　　6.4.1 Positive influencing factors
　　　　6.4.2 Popular investment spots
　　　　6.4.3 State support
　　　　6.4.4 Industry attraction
Chapter 7 China Online Game Industry Trends and Prospect Analysis from CIConsulting
　　7.1 China Online Game Industry Development Trends
　　　　7.1.1 Industry trends
　　　　7.1.2 product trends
　　　　7.1.3 Technology trends
　　7.2 China Online Game Market Outlook
　　　　7.2.1 Supply
　　　　7.2.2 Demand
　　　　7.2.3 Competition
　　7.3 CIConsulting Prediction for Online Game Market, 2015-2019
　　　　7.3.1 Scale
　　　　7.3.2 Revenue
　　　　7.3.3 Profit