China Mobile Games Industry Research Report

　　With the popularity of mobile devices, especially the intelligent mobile phones, which had a number of 0.58 billion in China at the end of 2013, covering more than 60% of population, mobile games , a Simple way of entertainment, is enjoying a rapid growth in China.
　　The Chinese mobile games market comprised 12% of global mobile games revenue in 2013. What’s more, the Chinese mobile games market is forecast to grow at an astounding rate of 93% in 2014 over 2013, to $2.9 billion.
　　According to the National Bureau of Statistics of the People’s Republic of China, Ministry of Culture of the People’s Republic of China and State Administration of Radio, Film, and Television, the data of China Mobile Games Industry Research Report is authoritative.

Chapter1 China Mobile Games Industry Introduction
　　1.1 Industry definition
　　1.2 About the industry
　　　　1.2.1 Industry background
　　　　1.2.2 Development History
　　　　1.2.3 Key Factors
Chapter2 External Drivers of China Mobile Games Industry
　　2.1 Political factors
　　　　2.1.1 Official regulation
　　　　2.1.2 National guidelines
　　2.2 Economic factors
　　　　2.2.1 Worldwide economy behavior
　　　　2.2.2 China economic growth
　　　　2.2.3 Development Trends
　　2.3 Social factors
　　　　2.3.1 Population growth
　　　　2.3.2 Residents' income
　　　　2.3.3 Cultural and entertaining consumption
　　2.4 Industrial factors
　　　　2.4.1 Tenure of mobile phones
　　　　2.4.2 System platforms
　　　　2.4.3 Consumer acceptance
Chapter3 China Mobile Games Industry Performance
　　3.1 Global market development overview
　　　　3.1.1 Executive summary
　　　　3.1.2 Economy scale
　　　　3.1.3 Influencing factors
　　　　3.1.4 Data in US and Europe
　　　　3.1.5 Challenges and opportunities
　　　　3.1.6 Industry prediction
　　3.2 China market development overview
　　　　3.2.1 Executive summary
　　　　3.2.2 Industry features
　　　　3.2.3 Product features
　　　　3.2.4 Regional contribution
　　3.3 China market current performance
　　　　3.3.1 Economy scale
　　　　3.3.2 Quantity of players
　　　　3.3.3 Important products
　　　　3.3.4 Strong Points
　　　　3.3.5 Weak Pointes
Chapter4 China Mobile Games Industry Market Analysis
　　4.1 Consumers behavior analysis
　　　　4.1.1 Overview of usage behaviors
　　　　4.1.2 Overview of spending behavior
　　　　4.1.3 Games types
　　　　4.1.4 consumption cycles
　　　　4.1.5 Installation times
　　　　4.1.6 System platforms
　　　　4.1.7 Impact of upgrade
　　4.2 Industry competitive landscape
　　　　4.2.1 Fierce competition
　　　　4.2.2 Market Concentration
　　　　4.2.3 Products preference
　　　　4.2.4 Competition of App marketplace
Chapter5 China Mobile Games Industry Operating
　　5.1 Distribution channels
　　　　5.1.1 App stores
　　　　5.1.2 Market
　　　　5.1.3 Mobile chat tools
　　5.2 Profit models
　　　　5.2.1 Premium games
　　　　5.2.2 In-app purchases
　　　　5.2.3 Advertisements displays
　　5.3 China mobile games industry operating strategy
　　　　5.3.1 Market strategy
　　　　5.3.2 Pricing strategy
　　　　5.3.3 Product strategy
　　　　5.3.4 Services strategy
Chapter6 Major Companies of China Mobile Games Industry
　　6.1 China Mobile Games and Entertainment Group
　　　　6.1.1 Introduction
　　　　6.1.2 Development history
　　　　6.1.3 Market Position
　　　　6.1.4 Financial Performance
　　　　6.1.5 Projects in China
　　　　6.1.6 Prospects
　　6.2 Bewinner Communications Technology Co. LTD
　　　　6.2.1 Introduction
　　　　6.2.2 Development history
　　　　6.2.3 Market Position
　　　　6.2.4 Financial Performance
　　　　6.2.5 Projects in China
　　　　6.2.6 Prospects
　　6.3 Beijing Ourpalm Games Co. LTD
　　　　6.3.1 Introduction
　　　　6.3.2 Development history
　　　　6.3.3 Market Position
　　　　6.3.4 Financial Performance
　　　　6.3.5 Projects in China
　　　　6.3.6 Prospects
Chapter7 China Mobile Games Industry Investing Analysis
　　7.1 Barriers to entry
　　　　7.1.1 Technology barrier
　　　　7.1.2 Capital barrier
　　　　7.1.3 Market barrier
　　7.2 Investment risks
　　　　7.2.1 Business risk
　　　　7.2.2 Market risk
　　　　7.2.3 Social risk
　　　　7.2.4 Political risk
Chapter8 China Mobile Games Industry Trends and Prospect Analysis from CIConsulting
　　8.1 China mobile games industry development trends
　　　　8.1.1 Industry trends
　　　　8.1.2 Market trends
　　　　8.1.3 Product trends
　　　　8.1.4 Technology trends
　　8.2 China mobile games industry outlook
　　　　8.2.1 Promotion factors
　　　　8.2.2 Development directions
　　　　8.2.3 Enhancing the players’ LTV
　　8.3 CIConsulting prediction for China mobile games industry , 2015-2019
　　　　8.3.1 Scale
　　　　8.3.2 Revenue
　　　　8.3.3 Profit