China New Media Industry Research Report

　　At the end of 2013, the penetration rate of Internet and mobile Internet has exceeded 50 percent in China, covering more than 0.5 billion people. With the progress of the integration of telecommunication network, broadcast television network and the Internet, China new media industry is enjoying new opportunities for development.
　　In recent years, social networking service has experienced a period of high-speed development, such as Microblog and Wechat, which promotes the development of new media industry further.
　　According to the National Bureau of Statistics of the People’s Republic of China and the Ministry of Industry and Information Technology of the People’s Republic of China, the data of China New Media Industry Research Report is authoritative.

Chapter1 China New Media Industry Introduction
　　1.1 Industry definition
　　1.2 About the industry
　　　　1.2.1 Classification
　　　　1.2.2 Main forms
　　　　1.2.3 Meaning
　　　　1.2.4 Characteristics
　　1.3 Industry at a glance
　　　　1.3.1 Background
　　　　1.3.2 Development history
　　　　1.3.3 Key factors
Chapter2 External Drivers of China New Media Industry
　　2.1 Policy
　　　　2.1.1 Official regulation
　　　　2.1.2 National guidelines
　　2.2 Economy
　　　　2.2.1 Worldwide economy behavior
　　　　2.2.2 China economic growth
　　　　2.2.3 Development Trends
　　2.3 Society
　　　　2.3.1 Population growth
　　　　2.3.2 Residents' income
　　　　2.3.3 Penetration rate of internet
　　2.4 Technology
　　　　2.4.1 3G technology
　　　　2.4.2 4G technology
Chapter3 China New Media Industry Performance
　　3.1 Global market development overview
　　　　3.1.1 Executive summary
　　　　3.1.2 Market scale
　　　　3.1.3 Market structure
　　　　3.1.4 Industry trends
　　　　3.1.5 Industry prediction
　　3.2 China market development overview
　　　　3.2.1 Executive summary
　　　　3.2.2 Market Entity
　　　　3.2.3 Market Structure
　　　　3.2.4 Industry feature
　　3.3 China market current performance
　　　　3.3.1 Economy Scale
　　　　3.3.2 Influencing factors
　　　　3.3.3 Strong Points
　　　　3.3.4 Weak Pointes
Chapter4 China New Media industry Products & Services
　　4.1 Online media
　　　　4.1.1 Subscriber number
　　　　4.1.2 Characteristics
　　　　4.1.3 New website
　　　　4.1.4 Video network
　　　　4.1.5 Search engine
　　　　4.1.6 Social network site
　　4.2 IPTV
　　　　4.2.1 Global development overview
　　　　4.2.2 Executive summary
　　　　4.2.3 Market features
　　　　4.2.4 Negative influencing factors
　　　　4.2.5 Development trends
　　4.3 Mobile phone media
　　　　4.3.1 Executive summary
　　　　4.3.2 Mobile newspaper
　　　　4.3.3 Mobile video
　　　　4.3.4 Mobile broadcasting
　　　　4.3.5 Mobile novel
　　　　4.3.6 Prospect analysis
Chapter5 China New Media Industry Market Analysis
　　5.1 Competitive analysis
　　　　5.1.1 Competitive pattern
　　　　5.1.2 Core competence
　　　　5.1.3 Competitive strategy
　　　　5.1.4 Integration with traditional media
　　5.2 Marketing analysis
　　　　5.2.1 Network media marketing
　　　　5.2.2 Online advertising
　　　　5.2.3 Mobile media marketing
　　　　5.2.4 Mobile advertising
Chapter6 Major Companies of China New Media Industry
　　6.1 Shanghai Oriental Pearl (Group) CO., Ltd
　　　　6.1.1 Introduction
　　　　6.1.2 Development history
　　　　6.1.3 Market Position
　　　　6.1.4 Financial Performance
　　　　6.1.5 Projects in China
　　　　6.1.6 Prospects
　　6.2 China Television Media, Ltd.
　　　　6.2.1 Introduction
　　　　6.2.2 Development history
　　　　6.2.3 Market Position
　　　　6.2.4 Financial Performance
　　　　6.2.5 Projects in China
　　　　6.2.6 Prospects
　　6.3 Hunan TV and Broadcast Intermediary Co ., Ltd.
　　　　6.3.1 Introduction
　　　　6.3.2 Development history
　　　　6.3.3 Market Position
　　　　6.3.4 Financial Performance
　　　　6.3.5 Projects in China
　　　　6.3.6 Prospects
　　6.4 Beijing Gehua CATV Network Co., Ltd.
　　　　6.4.1 Introduction
　　　　6.4.2 Development history
　　　　6.4.3 Market Position
　　　　6.4.4 Financial Performance
　　　　6.4.5 Projects in China
　　　　6.4.6 Prospects
　　6.5 Leshi Internet Information and Technology Corp., Beijing
　　　　6.5.1 Introduction
　　　　6.5.2 Development history
　　　　6.5.3 Market Position
　　　　6.5.4 Financial Performance
　　　　6.5.5 Projects in China
　　　　6.5.6 Prospects
　　6.6 BesTV New Media Co ., Ltd.
　　　　6.6.1 Introduction
　　　　6.6.2 Development history
　　　　6.6.3 Market Position
　　　　6.6.4 Financial Performance
　　　　6.6.5 Projects in China
　　　　6.6.6 Prospects
Chapter7 China New Media Industry Investment and Prospect Analysis from CIConsulting
　　7.1 Investment opportunities
　　　　7.1.1 Positive influencing factors
　　　　7.1.2 Popular investment spots
　　　　7.1.3 State support
　　　　7.1.4 Industry attraction
　　7.2 China new media industry development trends
　　　　7.2.1 Industry trends
　　　　7.2.2 Market trends
　　　　7.2.3 Product trends
　　　　7.2.4 Technology trends
　　7.3 CIConsulting Prediction for China New Media Industry , 2015-2019
　　　　7.3.1 Scale
　　　　7.3.2 Revenue
　　　　7.3.3 Profit