China Mobile Multimedia Research Report

　　At the end of 2013, China’s Internet population hit 618 million, with 81% connecting via mobile, in other words, there were 500 million mobile Internet users in China.
　　Nowadays, with the popularity of mobile networks and the increasing penetration rate of Internet, including mobile Internet, there are more and more content providers or service providers who provide enjoyable content to end users and make mobile multimedia as a mainstream entertainment mode.
　　According to the National Bureau of Statistics of the People’s Republic of China, the Ministry of Industry and Information Technology of the People’s Republic of China, the State Administration of Radio Film and Television, China Internet Network Information Center and State Information Center, the data of China Mobile Multimedia Industry Research Report is authoritative.

Chapter1 China Mobile Multimedia Industry Introduction
　　1.1 Industry definition
　　1.2 About the industry
　　　　1.2.1 Classification
　　　　1.2.2 Features
　　1.3 Industry at a glance
　　　　1.3.1 Background
　　　　1.3.2 Development history
　　　　1.3.3 Key factors
Chapter2 External Drivers of China Mobile Multimedia Industry
　　2.1 Policy
　　　　2.1.1 Official regulation
　　　　2.1.2 National guidelines
　　　　2.1.3 National standard
　　2.2 Economy
　　　　2.2.1 Worldwide economy behavior
　　　　2.2.2 China economic growth
　　　　2.2.3 Development Trends
　　2.3 Society
　　　　2.3.1 Population growth
　　　　2.3.2 Income per capita
　　　　2.3.3 Penetration rate of internet
　　　　2.3.4 Cultural and entertaining consumption
Chapter3 China Mobile Multimedia Industry Performance
　　3.1 Global market development overview
　　　　3.1.1 Executive summary
　　　　3.1.2 Market scale
　　　　3.1.3 Market structure
　　　　3.1.4 Industry trends
　　　　3.1.5 Industry prediction
　　3.2 China market development overview
　　　　3.2.1 Executive summary
　　　　3.2.2 Market Entity
　　　　3.2.3 Market Structure
　　　　3.2.4 Industry feature
　　3.3 China market current performance
　　　　3.3.1 Economy Scale
　　　　3.3.2 Influencing factors
　　　　3.3.3 Strong Points
　　　　3.3.4 Weak Pointes
Chapter4 China Mobile Multimedia Industry Operating
　　4.1 Supply chain
　　　　4.1.1 Introduction
　　　　4.1.2 Content providers
　　　　4.1.3 Service providers
　　　　4.1.4 Mobile network operators
　　　　4.1.5 Broadcast Television network operators
　　　　4.1.6 System equipment providers
　　　　4.1.7 Terminal manufacturers
　　　　4.1.8 Users
　　4.2 Business patterns
　　　　4.2.1 Broadcasting companies dominant
　　　　4.2.2 Telecommunications companies dominant
　　　　4.2.3 Cooperation pattern
Chapter5 China Mobile Multimedia Industry Products & Services
　　5.1 China Mobile Multimedia Broadcasting (CMMB)
　　　　5.1.1 Executive summary
　　　　5.1.2 Network construction
　　　　5.1.3 Business patterns
　　　　5.1.4 Supply chain
　　　　5.1.5 Development prospect
　　5.2 Digital Audio Broadcasting (DAB)
　　　　5.2.1 Executive summary
　　　　5.2.2 Network construction
　　　　5.2.3 Supply chain
　　　　5.2.4 Development prospect
　　5.3 3G Mobile TV
　　　　5.3.1 Executive summary
　　　　5.3.2 Network construction
　　　　5.3.3 Supply chain
　　　　5.3.4 Development prospect
Chapter6 Major Companies of China Mobile Multimedia Industry
　　6.1 China International Television Corporation.
　　　　6.1.1 Introduction
　　　　6.1.2 Development history
　　　　6.1.3 Market Position
　　　　6.1.4 Financial Performance
　　　　6.1.5 Projects in China
　　　　6.1.6 Prospects
　　6.2 Leshi Internet Information and Technology Corp., Beijing
　　　　6.2.1 Introduction
　　　　6.2.2 Development history
　　　　6.2.3 Market Position
　　　　6.2.4 Financial Performance
　　　　6.2.5 Projects in China
　　　　6.2.6 Prospects
　　6.3 BesTV New Media Co ., Ltd.
　　　　6.3.1 Introduction
　　　　6.3.2 Development history
　　　　6.3.3 Market Position
　　　　6.3.4 Financial Performance
　　　　6.3.5 Projects in China
　　　　6.3.6 Prospects
　　6.4 China Radio International
　　　　6.4.1 Introduction
　　　　6.4.2 Development history
　　　　6.4.3 Market Position
　　　　6.4.4 Financial Performance
　　　　6.4.5 Projects in China
　　　　6.4.6 Prospects
　　6.5 China National Radio
　　　　6.5.1 Introduction
　　　　6.5.2 Development history
　　　　6.5.3 Market Position
　　　　6.5.4 Financial Performance
　　　　6.5.5 Projects in China
　　　　6.5.6 Prospects
Chapter7 China Mobile Multimedia Industry Investment and Prospect Analysis from CIConsulting
　　7.1 Investment risks
　　　　7.1.1 Political risk
　　　　7.1.2 Business risk
　　　　7.1.3 Market risk
　　　　7.1.4 Technological risk
　　7.2 Investment opportunities
　　　　7.2.1 Positive influencing factors
　　　　7.2.2 Popular investment spots
　　　　7.2.3 State support
　　　　7.2.4 Industry attraction
　　7.3 China mobile multimedia industry development trends
　　　　7.3.1 Industry trends
　　　　7.3.2 Market trends
　　　　7.3.3 Product trends
　　　　7.3.4 Technology trends
　　7.4 CIConsulting prediction for China mobile multimedia industry, 2015-2019
　　　　7.4.1 Scale
　　　　7.4.2 Revenue
　　　　7.4.3 Profit