China Food E-commerce Industry Research Report

　　With the popularity of the Internet, the e-commerce industry has enjoyed a period of high-speed development in recent years. In the past several years, a large number of food e-business platforms have been launched such as COFCO Womai(2009) and SFbest(2012).
　　The revenue of online Food shopping in China was RMB 32.4 billion in 2013, increasing 47.9% over revenue in 2012. Nowadays, revenue of online food shopping accounts for 2.5% of the total turnover of the Chinese e-commerce market and keeps growing rapidly.
　　According to the National Bureau of Statistics of the People’s Republic of China and China Food and Drug Administration, the data of China Food E-commerce Industry Research Report is authoritative.

Chapter1 China Food E-commerce Industry Introduction
　　1.1 Industry definition
　　1.2 About the industry
　　　　1.2.1 Background
　　　　1.2.2 Development History
　　　　1.2.3 Features
　　　　1.2.4 Key Factors
Chapter2 External Drivers of China Apparel E-commerce Industry
　　2.1 Policy
　　　　2.1.1 Official regulation
　　　　2.1.2 National guidelines
　　　　2.1.3 National standards
　　2.2 Economy
　　　　2.2.1 Worldwide economy behavior
　　　　2.2.2 China economic growth
　　　　2.2.3 Development trends
　　2.3 Society
　　　　2.3.1 Population growth
　　　　2.3.2 Residents' income
　　　　2.3.3 Penetration rate of internet
　　2.4 Technology
　　　　2.4.1 Network technology
　　　　2.4.2 Security technology
　　　　2.4.3 Database technology
　　　　2.4.4 Electronic payment technology
Chapter3 China Food E-commerce Industry Performance
　　3.1 Global market development overview
　　　　3.1.1 Executive summary
　　　　3.1.2 Market Entity
　　　　3.1.3 Scale Analysis
　　　　3.1.4 Market Structure
　　　　3.1.5 Referral programs
　　3.2 Leading cases analysis
　　　　3.2.1 Amazon fresh
　　　　3.2.2 Webvan
　　　　3.2.3 Farmigo
　　　　3.2.4 Local Harvest
　　　　3.2.5 Ocado
　　3.3 China market development overview
　　　　3.3.1 Executive Summary
　　　　3.3.2 Market Entity
　　　　3.3.3 Market Structure
　　　　3.3.4 Industry feature
　　　　3.3.5 Food safety
　　3.4 China market current performance
　　　　3.4.1 Market Scale
　　　　3.4.2 Influencing factors
　　　　3.4.3 Market special features
　　　　3.4.4 Strong Points
　　　　3.4.5 Weak Pointes
　　3.5 Consumer analysis
　　　　3.5.1 Characteristics of consumers
　　　　3.5.2 Selection factors
　　　　3.5.3 Purchase channels
　　　　3.5.4 Categories of spending
　　3.6 Value chain analysis
　　　　3.6.1 Overview
　　　　3.6.2 Production and processing
　　　　3.6.3 Middle link
　　　　3.6.4 Marketing and consumption
Chapter4 China Food E-commerce Industry Key Markets Analysis
　　4.1 Fresh food
　　　　4.1.1 Executive summary
　　　　4.1.2 Influencing factors
　　　　4.1.3 Market scale
　　　　4.1.4 Market feature
　　　　4.1.5 Development trends
　　4.2 Imported food
　　　　4.2.1 Executive summary
　　　　4.2.2 Influencing factors
　　　　4.2.3 Market scale
　　　　4.2.4 Market feature
　　　　4.2.5 Development trends
　　4.3 Green food
　　　　4.3.1 Executive summary
　　　　4.3.2 Influencing factors
　　　　4.3.3 Market scale
　　　　4.3.4 Market feature
　　　　4.3.5 Development trends
　　4.4 Snack food
　　　　4.4.1 Executive summary
　　　　4.4.2 Influencing factors
　　　　4.4.3 Market scale
　　　　4.4.4 Market feature
　　　　4.4.5 Development trends
　　4.5 Specialty Food
　　　　4.5.1 Executive summary
　　　　4.5.2 Influencing factors
　　　　4.5.3 Market scale
　　　　4.5.4 Market feature
　　　　4.5.5 Development trends
Chapter5 China Food E-business industry Business patterns Analysis
　　5.1 General product sites
　　　　5.1.1 Executive summary
　　　　5.1.2 Major platforms
　　　　5.1.3 Strong points
　　5.2 Specialized product sites
　　　　5.2.1 Executive summary
　　　　5.2.2 Business pattern analysis
　　　　5.2.3 Competitive analysis
　　　　5.2.4 Development trends
　　5.3 Home delivery
　　　　5.3.1 Market feature
　　　　5.3.2 Delivery method
　　　　5.3.3 Weak Pointes
　　　　5.3.4 Development trends
　　5.4 Other business patterns
　　　　5.4.1 Traditional supermarkets use e-commerce
　　　　5.4.2 Traditional food companies use e-commere
Chapter6 China Food E-business Industry Competition Environment Analysis
　　6.1 Bargaining power of suppliers
　　6.2 Threat from alternative channels
　　　　6.2.1 Offline large-scale retail stores
　　　　6.2.2 Innovative fresh food supermarket
　　6.3 Threat from New Entrants
　　　　6.3.1 Online stores opened by traditional supermarket giants
　　　　6.3.2 Online stores opened by food production enterprises
　　6.4 The Bargaining Power of Customers
　　6.5 Competition in the Industry
Chapter7 Major E-commerce Platforms of China Food E-commerce Industry
　　7.1 Yihaodian
　　　　7.1.1 Introduction
　　　　7.1.2 Development history
　　　　7.1.3 Market position
　　　　7.1.4 Transaction size
　　　　7.1.5 Development strategy
　　7.2 SFbest
　　　　7.2.1 Introduction
　　　　7.2.2 Development history
　　　　7.2.3 Market position
　　　　7.2.4 Transaction size
　　　　7.2.5 Development strategy
　　7.3 COFCO Womai
　　　　7.3.1 Introduction
　　　　7.3.2 Development history
　　　　7.3.3 Market position
　　　　7.3.4 Transaction size
　　　　7.3.5 Development strategy
　　7.4 TooToo Farm
　　　　7.4.1 Introduction
　　　　7.4.2 Development history
　　　　7.4.3 Market position
　　　　7.4.4 Transaction size
　　　　7.4.5 Development strategy
　　7.5 Benlai
　　　　7.5.1 Introduction
　　　　7.5.2 Development history
　　　　7.5.3 Market position
　　　　7.5.4 Transaction size
　　　　7.5.5 Development strategy
　　7.6 Fields China
　　　　7.6.1 Introduction
　　　　7.6.2 Development history
　　　　7.6.3 Market position
　　　　7.6.4 Transaction size
　　　　7.6.5 Development strategy
Chapter8 China Food E-commerce Industry Investment and Prospect Analysis from CIConsulting
　　8.1 Investment opportunities
　　　　8.1.1 Front-end resources
　　　　8.1.2 Distribution and delivery
　　　　8.1.3 Platform construction
　　8.2 Development trends
　　　　8.2.1 Industry trends
　　　　8.2.2 Market trends
　　　　8.2.3 Product trends
　　　　8.2.4 Technology trends
　　8.3 CIConsulting prediction for China food e-commerce industry , 2015-2019
　　　　8.3.1 Influencing factors
　　　　8.3.2 Market scale
　　　　8.3.3 Profitability