China Apparel E-commerce Industry Research Report

　　With the popularity of the Internet, the e-commerce industry has enjoyed a period of high-speed development in recent years. Apparel industry, which has the characteristics of standardize production, is one of the earliest industries involved in e-commerce.
　　In 2013, the online retail sales of apparel reached 435 billion YUAN in China, accounted for 23 percent of the overall online shopping market.
　　According to the National Bureau of Statistics of the People’s Republic of China and the Ministry of Industry and Information Technology of the People’s Republic of China, the data of China Apparel E-commerce Industry Research Report is authoritative.

Chapter1 China Apparel E-commerce Industry Introduction
　　1.1 Industry definition
　　1.2 About the Industry
　　　　1.2.1 Features
　　　　1.2.2 Impacts on retail industry
　　　　1.2.3 Key Factors
Chapter2 External Drivers of China Apparel E-commerce Industry
　　2.1 Policy
　　　　2.1.1 Official regulation
　　　　2.1.2 National guidelines
　　2.2 Economy
　　　　2.2.1 Worldwide economy behavior
　　　　2.2.2 China economic growth
　　　　2.2.3 Development trends
　　2.3 Society
　　　　2.3.1 Population growth
　　　　2.3.2 Residents' income
　　　　2.3.3 Penetration rate of internet
　　2.4 Technology
　　　　2.4.1 Network technology
　　　　2.4.2 Security technology
　　　　2.4.3 Database technology
　　　　2.4.4 Electronic payment technology
Chapter3 China Apparel E-commerce Industry Performance
　　3.1 Global market development overview
　　　　3.1.1 Executive summary
　　　　3.1.2 Market scale
　　　　3.1.3 Market structure
　　　　3.1.4 Development trends
　　　　3.1.5 Industry prediction
　　3.2 China market development overview
　　　　3.2.1 Executive summary
　　　　3.2.2 Market entity
　　　　3.2.3 Market structure
　　　　3.2.4 Industry feature
　　3.3 China Market Current Performance
　　　　3.3.1 Economy scale
　　　　3.3.2 Influencing factors
　　　　3.3.3 Market position
　　　　3.3.4 Weak pointes
　　3.4 Consumer analysis
　　　　3.4.1 Characteristics of consumers
　　　　3.4.2 Selection factors
　　　　3.4.3 Purchase channels
　　　　3.4.4 Categories of spending
Chapter4 China Apparel E-business Industry Business Patterns Analysis
　　4.1 B2B
　　　　4.1.1 Executive summary
　　　　4.1.2 Major platforms
　　　　4.1.3 Competitive analysis
　　4.2 B2C
　　　　4.2.1 Executive summary
　　　　4.2.2 Market scale
　　　　4.2.3 Major web sites
　　　　4.2.4 Competitive analysis
　　4.3 C2C
　　　　4.3.1 Executive summary
　　　　4.3.2 Market scale
　　　　4.3.3 Competitive analysis
　　4.4 O2O
　　　　4.4.1 Executive summary
　　　　4.4.2 Development strategy
　　　　4.4.3 Prospect analysis
Chapter5 China Apparel Industry Operating Analysis
　　5.1 Cost structure
　　　　5.1.1 System construction
　　　　5.1.2 Technology support
　　　　5.1.3 Operation and management
　　　　5.1.4 Security cost
　　　　5.1.5 Risk cost
　　　　5.1.6 Other costs
　　5.2 Benefit analysis
　　　　5.2.1 Direct benefits
　　　　5.2.2 Indirect benefits
　　　　5.2.3 Potential benefits
　　5.3 Operating strategy
　　　　5.3.1 Marketing strategy
　　　　5.3.2 Pricing strategy
　　　　5.3.3 Product strategy
　　　　5.3.4 Services strategy
　　　　5.3.5 Case studies of projects
　　　　5.3.6 Foreign participation cases
Chapter6 Major E-commerce Platforms of China Apparel E-commerce Industry
　　6.1 Taobao
　　　　6.1.1 Introduction
　　　　6.1.2 Market position
　　　　6.1.3 Transaction size
　　　　6.1.4 User scale
　　　　6.1.5 Development strategy
　　6.2 Tmall
　　　　6.2.1 Introduction
　　　　6.2.2 Market position
　　　　6.2.3 Transaction size
　　　　6.2.4 User scale
　　　　6.2.5 Development strategy
　　6.3 JD.com
　　　　6.3.1 Introduction
　　　　6.3.2 Market position
　　　　6.3.3 Transaction size
　　　　6.3.4 User scale
　　　　6.3.5 Development strategy
　　6.4 Moonbasa
　　　　6.4.1 Introduction
　　　　6.4.2 Market position
　　　　6.4.3 Transaction size
　　　　6.4.4 User scale
　　　　6.4.5 Development strategy
　　6.5 Vip.com
　　　　6.5.1 Introduction
　　　　6.5.2 Market position
　　　　6.5.3 Transaction size
　　　　6.5.4 User scale
　　　　6.5.5 Development strategy
　　6.6 VANCL
　　　　6.6.1 Introduction
　　　　6.6.2 Market position
　　　　6.6.3 Transaction size
　　　　6.6.4 User scale
　　　　6.6.5 Development strategy
Chapter7 China Apparel E-commerce Industry Investing Analysis
　　7.1 Investing situation
　　　　7.1.1 Barriers to entry
　　　　7.1.2 Capital intensity
　　　　7.1.3 Capital entry scale
　　　　7.1.4 Foreign capital entry
　　7.2 Financing channels
　　　　7.2.1 Bank loan
　　　　7.2.2 Listing financing
　　　　7.2.3 Equity financing
　　7.3 Investment risks
　　　　7.3.1 Political risk
　　　　7.3.2 Market risk
　　　　7.3.3 Technical risk
　　　　7.3.4 Security risk
Chapter8 China Apparel E-commerce Industry Trends and Prospect Analysis from CIConsulting
　　8.1 China apparel e-commerce Industry development trends
　　　　8.1.1 Industry trends
　　　　8.1.2 Market trends
　　　　8.1.3 Product trends
　　　　8.1.4 Technology trends
　　8.2 CIConsulting Prediction for China apparel e-commerce Industry , 2015-2019
　　　　8.2.1 Influencing factors
　　　　8.2.2 Market size
　　　　8.2.3 Penetration rate